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Why You Need a Responsive Website (Infographic)

Responsive web design means that your site adapts to the screen size of desktop computers, laptops, tablets, and smartphones so that it’s readable and usable for everyone! Did you know that 1/3 of all website traffic came from smart phones in 2015? If your website is not responsive, you are missing out on a huge customer base and ruining your mobile search engine rankings.

Why You Need a Responsive Website (Infographic) by

What exactly is Responsive Design?

Mobile Responsive design is a website design approach aimed at crafting websites to provide an optimal viewing experience. When a website is responsive, the layout and/or content responds (or, adapts) based on the size of the screen it’s presented on. A responsive website automatically changes to fit the device you’re reading it on. Typically, there have been four general screen sizes that responsive design has been aimed at:

  • the widescreen desktop monitor
  • the smaller desktop (or laptop)
  • the tablet  (iPads, Kindles etc.)
  • the mobile phone  (iPhone, Android, Blackberry, etc.)


The goal is to create a mobile, responsive website that is easy to read and easy to navigate. There should be a minimum amount of resizing, panning, and scrolling for the user- no matter what device they are using to view your website.

Before, when developers wanted to reach all those devices, they needed to create different versions of a website, depending on what device they wanted it to be accessed from. Now, mobile responsive design is here to solve this problem. Written in a flexible code that enables one single website to be optimally viewed from all kinds of devices, this technology is without a doubt the future of web development.

mobile responsive design

Why You Need a Responsive Website (Infographic)

Check out our “Why You Need a Responsive Design Infographic” above, or keep reading to find out why responsive design is OH so important to small business owners. Actually, it’s so important that we don’t even sell a redesign package without a responsive template! Yeah. It’s that important!


It Affects Your Mobile SEO

As of April 17, 2015 if your site is not optimized to be viewed on a smart phone, Google shows your listing lower in the search results.


drop in rank of non-mobile-friendly websites in top 10 results (monitored by Stone Temple Consulting)


overall drop in traffic to sites that were non-mobile friendly (Adobe Systems)

The use of smart phones is increasing at lightening speed. And Google is noticing.

Now, more than ever, it’s really important to optimize your website for mobile devices. On April 21, 2015, Google announced that they changed their search engine algorithm to favor mobile friendly sites in mobile search results. So, experts are speculating that moving forward, having your website ready for mobile devices is going to be important in your OVERALL search engine rankings. The time is now to get your site ready. Google ranks mobile friendly sites to learn a little bit more about the new announcement from Google, then contact us for a quote!


Mobile devices generated 1/3 of website usage in 2015!

This is a 15%+ global increase from 2 years ago!


  • 2013 17% 17%
  • 2014 28.9% 28.9%
  • 2015 33.4% 33.4%

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