With all of the do it yourself and bargain options out there, it may cross your mind why you even need a professional to do this website design stuff anyway. Here are a couple reasons why you should consider hiring a professional website designer.
You’ll save time and money getting it done right the first time.
Yes, we’re sure Suzie, your neighbor’s hairdresser’s daughter, can make web sites in her bedroom, and we understand that it can be really tempting to save some money. Who knows, she may be quite talented?
Statistically, you will save time and money by making sure you get it done right the first time. We have met many business owners who have called us in a panic because they paid Suzie money and she never delivered, they can’t find her for updates, or their site (and/or Suzie!) just plain disappeared.
Your website is your constant connection to the world, and your customers.
A professional website design is so important because it’s your company’s constant presence. A website is online 24 hours a day and 7 days a week for your customers to experience. It can’t be torn up, used as scratch paper, or discarded as junk mail. Nothing else offers that flexibility.
The cost of a professionally designed website is lower than other forms of marketing.
It can be tempting to cut costs or neglect your company’s need for a website design. But the truth is that your online presence is far too important to ignore. A website is your most powerful, cost-effective marketing tool available.
Radio Advertising Costs
Television Advertising Costs
Local television stations typically charge from $200 to $1,500 to create a 30-second commercial. National commercials produced by an advertising agency cost far more, averaging $342,000 for a 30-second spot in 2008, according to the American Association of Advertising Agencies.
The cost for the customization of WordPress theme could range from $3,000-$6,000. If you want a custom WordPress design you can expect to pay $6,000-$15,000 for design and development. E-commerce/Online store websites range from $8,000-$20,000. Approximate monthly costs for domain registration ($2/mo), hosting ($10-30+/mo) and security & maintenance ($10-250+/mo).
It can support a print design campaign.
It’s also important to know that for a truly successful website you will often need to support it with an offline campaign. The reverse is also true. Putting an ad on television, in the local paper, or on a billboard without a website is a big mistake. You need to be able to send potential customers to a place where they can access more information about your company.
We also offer many print design solutions so contact us for more information about how we can help you.
Facts that will blow your mind!
Still not convinced you need a professional website design? Read some of these facts and stats.
It’s estimated that you have about 8 seconds to convince users to stay on your website.
Professional Website Design can increase usability by 47%
The Internet has forever changed the way we read and browse content. According to the Nielson Norman Group’s report, “How Users Read on the Web,” successful profesionally designed websites with a clear and scannable layout have an increased usability improvement.
65% of your audience are visual learners, and multimedia can have a positive or a negative impact on your website.
Images and videos can have a positive or a negative impact on your website. Images and videos can be a powerful part of a website, but if used improperly they can significantly damage a website’s performance. The majority (65%) of people in general are visual learners. 93% of human communication is NONVERBAL. 90% of all information transmitted to our brain is visual. People remember 80% of what they see, but only 20% of what they read.
Chrome is the most popular browser but only 67% use it. All browsers render content differently.
Browser differences can make it tricky for you to create a website that provides a great experience to everyone- That’s where professional web designers step in. They are familiar with HTML and CSS standards, known browser issues, and the ways to work around potential hurdles. Currently Google Chrome is the most popular browser, followed by Mozilla Firefox, Microsoft Internet Explorer, Apple Safari, and Opera.
Organic SEO Drives Over Half Your Website Traffic
Web professionals make sure that the way your site is coded will help an audience to find your website when they type certain keywords into Google or another search engine. Professional designers use coding standards to make your website SEO friendly. Did you know that organic search drives 51% of all visitors to B2B and B2C websites. SEO is especially important on mobile devices, which use different browsers altogether.
85% of shoppers say color is the primary reason they buy a product. This is why Professional Designers study color theory.
A 2 year old website is out of date and becomes less effective.
Professional website designers work hard to keep up with web technology standards. Since the web browsers and devices being used to access websites are constantly changing, web professionals must stay on top of the latest coding standards, browser compatibility updates, and search engine algorithms. An outdated website runs the risk of not displaying properly in these browsers.