Small Business Tips for Valentine’s Day Marketing
Check out some of these great Valentine’s Day marketing tips from Think with Google.
I found you the perfect gift.There were 3x as many searches for ‘Gifts for Boyfriends’ than ‘Gifts for Girlfriends’ in 2014. Consider both men and women in your Valentine’s Day marketing.
You're the one I'm searching for.Maximize your SEO to show up for top Valentine’s Day search terms.
Valentine’s Day Spend
Digital channels are helping to increase Valentine’s Day spend, with more and more shoppers turning to search to help them find the ideal gift. In fact, Valentine’s Day search spikes now start earlier and last longer than ever before, with search volumes increasing for flowers, gifts, gift baskets, and wine.
Did You Know?
- Google searches related to Valentine’s Day rise in January
- Search volume also increases for Valentine’s Day related product categories, such as Flowers, Gifts, Gift Baskets, and Wine
- Over 78million fragrance purchasers use search engines around Valentine’s Day, and 80% of these searches are branded (i.e. “Ralph Lauren cologne”, “Calvin Klein Obsession”)