Wil-Time Event Management Logo Design
Wil-Time Event Management is an electronic timing company in Lake Ariel, Pennsylvania, providing professional timing services for Pennsylvania, New York, New Jersey and the rest of Planet Earth. Wil-Time deals with sport track and field, and the owner suggested an iconic, more abstract logo design concept similar to larger corporate logos like Nike or New Balance. Logos that suggest speed or quickness were important, and combining the color of the polos they wear on the job (blue) and the trailer they tow the equipment in (black) were considerations in creating the color scheme. Adding the element of time into the logo was an additional element we came up with while brainstorming this logo concept.