Ski Resort Logo: Alpine Mountain

 Alpine Mountain Ski Resort Logo

Alpine Mountain Ski & Ride Center is a ski area in The Poconos of Pennsylvania located south-east of Scranton, Pennsylvania.

Did you know? It’s very unusual to redesign a logo.

This ski resort logo redesign was a really fun and unique project for Bullzeye Design. So many business materials rely on the company logo as the most important part of their branding. Even if it’s bad, it’s typically not something that is feasible to change. A logo update means changing:

• signage
• business cards
• letterheads
• brochures
• websites
• ads
• postcards
• employee uniforms,etc.

Because Alpine Mountain is under new management, this was a unique situation.  Completely redesigning their ski resort logo and illustrate a new trail map were ways to announce this new phase!

The Original Ski Resort Logo

the original ski resort logo lacked the family-friendly fun flare that Alpine Mountain was looking for.

The original ski resort logo was certainly lacking. The mountain markets themselves as, “the family friendly learn to ski center in the Poconos.” So, they desired something more bold, colorful and fun to represent them.

After talking with their team, and getting some examples of styles they liked, we decided to go with an iconic logo design. We punched up the ski resort logo with a vibrant chartreuse accent color. This ski resort logo is a great representation of a successful logo redesign project, and we were happy to be a part of it.