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Alpine Mountain Trail Map

Alpine Mountain Trail Map Design by

This trail map design project came about after we designed the new logo for Alpine Mountain.  Under new management, the resort was interested in updating their outdated materials.


  • Inaccurate: many of the trail names had changed
  • They were concerned over the “look” of the old map.  The resort is actually quite small and quaint, and the old trail map makes it look a lot more like a Colorado adventure than a family friendly resort in the Poconos.
  • Not family/kid friendly
Alpine Trail Map - Before

Alpine Trail Map - Before

The Solution

After visiting the resort with our artist/illustrator, we were really able to get a feel for what they were looking for in the new trail map design. We suggested a more friendly, colorful, painted trail map. The new trail map would be more true to the scale of the resort. We also proposed adding a mascot to the slopes on the map to make it more kid/family friendly. After taking photos from the top and bottom of the mountain, our artist developed a style board to show Alpine Mountain our proposed plan.

Alpine Trail map styleboard
trail map sketch to painting

Sketch to Painting

Upon approval of our style board presentation, our artist brought the sketch to life in a full painting!

snowman mascot logo

Snowman Mascot

At this time, we also presented our snowman mascot logo!


This resort painting is much more true to size. It no longer looks like a daunting mountain in Colorado. From the lodge, you can see the top of the mountain. This trail map indicates this scale much more accurately.  Once the painting was approved, the logo, trail names, key, and mascot were added to complete the map.  The key and other elements are separate from the actual trail map painting, making it easy to update the trail names in the future.

What Clients Are Saying...

MFHS testimonial

I wanted to send you a quick note to tell you just how many compliments we have been getting on the new website. Even a month out, we’re still hearing from partners and colleagues in all of our programs who are just so impressed. We keep hearing over and over again how warm and inviting the site is, how fast it loads, and how easy it is to use.

On top of that, we just completed a Federal review of our Title X Family Planning program. These are done every 3 years, so the last time they did a full review, the redesign wasn’t even complete. They were just blown away by both web sites, and were very excited to share them with their colleagues. They review Title X programs throughout the country and see a lot of websites and outreach materials, and they were very impressed by all our work on the web.

You’ve put in a lot of time and effort on both sites, and I just wanted you to know they are getting rave reviews from everyone who sees them! Thank you!

JeanOnline Marketing SpecialistMaternal and Family Health Services