I know what you are thinking… that it’s difficult to spend money on a professional Etsy business logo when you are just selling handmade items on the side. But, having a logo professionally designed is, in my opinion, the only way to go.
Logo design is an investment in yourself and your business vision. It’s something that you should consider as you establish your Etsy business. Sometimes taking that step to show you are serious about your business endeavor makes it real, and makes it easier to stick to. In my experience, If you invest in yourself, the payoff will be huge.
Having a professionally designed Etsy business logo is important for your brand and business. A professional Etsy business logo can even get you more sales. Here are some more reasons to invest in an Etsy business logo:
Logo designers are creatives (and artists), too.
Think about it this way. You DO sell on Etsy, right? And what’s the big draw of Etsy? Being able to shop for handmade items designed by a personal artisan, and getting that item personalized just for you. If you love the philosophy behind Etsy like I do, then you should invest in your business, and hire a logo designer to get the special attention that you give to all of your Etsy shop clients.
Logo designers are artists, too. And we are out here trying to compete with the “big man” just like you are. So invest in your Etsy business logo. Hire a professional graphic artist to make you something truly special.
Your logo can be used everywhere.
Having the foundation of a good Etsy business logo will not disappoint. You can use your logo for your shop badge, your shop banner, and all of your social media profiles. You can use it to make killer business cards, letterhead, for your gift boxes, and on stationery that you write special notes Etsy customers on. Put your Etsy business logo in your email signature to instantly look more professional. Add your logo to your promotional materials — postcards, flyers, brochures, catalogs, etc.
Not only that, your Etsy business logo can be used for signage if you sell your items locally. Or at events, parties, or local fairs at your vendor booth. How about sponsored events? You’ll need a great looking logo you can be proud of to advertise your business all over town! In this way, you’ll increase the chances of your customers noticing your brand among all of the competition on Etsy.
Your logo is the foundation for your brand.
The key to branding is infusing it in everything you do. Many people confuse logo design with branding, and it’s easy to see why. After all, your logo represents your brand. But your brand also includes your mission, your target market, your unique selling proposition (USP). Your logo is the foundation for your brand. Designing a logo that speaks to your audience and tells them who you are — as a business — is critical when creating your brand strategy.
There are lots of elements to consider.
There is a lot that goes into the design of a logo. Logos look like they are simple to create, but fitting so much passion and personality into a tiny, neatly wrapped little package that tells your story is not an easy task. Along with technical specs, but many other elements to consider. If you get your Etsy business logo designed by a professional, we will take into account several things:
- Specs. When designing a logo, I like to think about the shape. Do you want something tall, wide, square, round? How will this logo look when it’s printed out, or faxed in black and white, or blown up really big on signage. Will it work for EVERY application that you will need it for?
- Color. Colors evoke different emotions and convey different ideas. It’s important to choose colors that resonate with your target audience. While it most cases it will be ok to just choose colors that you personally like, you should consider what colors your audience will resonate with.
- Sending the right message. Your logo’s visual style communicates something about your brand. Designers make sure that your logo sends the message you want your brand to convey. For example
- If you are selling pink bows for little girls, it may be appropriate to use a dainty kid-friendly font and pastel colors.
- If you are selling rustic handmade home items like Cecil and Lynn, you’ll want your logo to send a message of refined, professional, quality items. And odds are your audience likes a more neutral color pallet that doesn’t compete with the organic quality of the items being sold.
- Originality. It’s a great idea to look to other logos (even those of your competitors) for inspiration. I always do this. But, after you take a look at what’s out there, it’s important to be original. Using your creativity, and the skills and knowledge of your professional logo designer, I’m sure you won’t have ANY problems with originality.
More Resources
Want to learn more about logo design? Check out these articles I’ve written.
- The Importance of Logo Design
- Types of Logo Design
- Logo Design Process – What you can expect when designing your new logo
- Colors and what they mean
Wrapping up
Getting a professionally designed Etsy business logo is an investment that will pay off in the future. You can use your new logo on all of your marketing and promotional materials to gain brand awareness and a more professional stature in the Etsy market. A logo designer will help you to consider all of the important elements that go into building your brand, such as technical specs, colors, conveying your company vision, sending the right message to your target audience, and standing out in the intensely competitive Etsy marketplace. Plus, logo designers are artists, too. What better way to give back than to hire an entrepreneur to do some work for YOU for a change?
Take a look at the Etsy logo design and other branding materials I’ve designed for Cecil and Lynn.
