Through my organic Pinterest growth strategy, this client saw a 300% increase in traffic from Pinterest, a 44% increase in newsletter signups over 3 months and a 344% YOY revenue increase from organic Pinterest traffic.
If you’re still on the fence about hiring a Pinterest Account Manager, I know that it’s helpful to actually see some results that I’ve gotten on Pinterest.
In this account, link clicks (Pinterest organic traffic to website) increased by nearly 300% — from around 2,500/mo in March to almost 10,000/mo in May, 2020. I know there can be a lot of seasonality with niches so I included the traffic from 2019 as well.
An increase in traffic to the website had significant impact on two specific goals of the client:
- to increase email signups from Pinterest traffic
- to increase sales of a new online course
44% increase in e-newsletter signups through organic Pinterest traffic
You can see in the chart above that the traffic from Pinterest increased by over 230% compared to the previous year. This also resulted in an increase in email newsletter signups (43.66%). You can see that the traffic did increase the newsletter signups, but that it is not a DIRECT correlation.
Using a holistic approach to Pinterest management means that some of the pins and optimization is done to get more traffic to the site while other things are done to help with conversions. Very rarely will both increase at the same rate. However, who wouldn’t take a 44% increase in email signups through free, organic traffic?
344% increase in revenue through organic Pinterest traffic
In this graph you can see that not only did Pinterest management improve traffic and increase newsletter signups… it also helped to increase sales. In complete transparency, I started on this optimization project right when the client was releasing a brand new course. So, their product suite was changing from digital ebooks to an online course (plus the ebook sales).*
Because of the new product, you should also expect that the client’s revenue would increase year over year. Makes total sense with the launch of a new product, right? I do agree.
But, this chart is only indicating course and ebook sales directly from Pinterest ORGANIC traffic — not the total amount of sales through the email list, ads or other means. The Pinterest strategy implemented here is responsible for a 344% revenue increase — from around $1,000 in 2019 to almost $4,000 in 2020!
And just to give a little bit more context, with our other marketing efforts, the client surpassed their total revenue from all of 2019 by June 1, 2020!
*You’ll see in FIG 3 that the conversion rate actually dropped by 84%. Usually not such a good sign, right? Well, in this case it’s expected, because the average customer purchase was around $9 before the course launch. And, the course costs around $300. So, it makes sense to assume that you won’t be able to convert $300 sales at the same rate as $9 sales. I just wanted to point that out.